Chicken Fried BBQ brings bold, Texas-born flavor crafted by pitmaster Bill Purvis, a proven competitor on the national barbecue circuit. With Grand Champion and Reserve Grand Champion wins under his belt — and even a 1st-place chicken victory at the World’s Championship Bar-B-Que Contest — Bill’s flavors aren’t just good… they’re competition good. The brand’s sauces and rubs are built from that same winning mindset: balanced, reliable, and designed to shine under pressure. What sets Chicken Fried BBQ apart is its ability to deliver deep flavor without complicating the cook. Every seasoning blend and sauce is created to hit that ideal mix of sweet, savory, smoky, and subtle heat. They layer effortlessly, whether you’re building bark on a brisket, glazing ribs, firing up chicken, or pushing weeknight cooks to the next level. It’s flavor engineering backed by real-world results. Chicken Fried BBQ is unapologetically Texan in attitude and approach — confident, straightforward, and built for people who want to taste the payoff. No gimmicks, no fluff. Just championship-tested flavor you can trust on the pit, the grill, or the stovetop. Chicken Fried BBQ: Proven in competition. Perfected for your kitchen.